Our Story

  1. Origins

    Before the shop

    Edith’s mother gives knowledge of nutrition science, and an interest in it, to her daughter.

    In the hills and hollers of West Virginia, food and medicinal herbs were known by touch and season. Local plants were gathered, gardens were tended, and remedies were drawn from what grew underfoot. Over time those familiar sources drifted toward goods that arrived from far away. Lewisburg needed a knowledgeable and friendly place that began with the local—the herbs and foods still rooted in these hills—while treating supplements from elsewhere as complementary tools, chosen carefully to fill the nutritional gaps.

  2. 1979

    A new community

    Edith McKinley moves to West Virginia. Her new community sparks her interest in herblore.

  3. 1986

    The doors open

    In November, Edith opens her Health and Specialty Store.

  4. 1989

    A young visitor

    Lindsay Jones, who is five, is introduced to Edith.

  5. 2001

    Things click into place

    Seventeen-year-old Lindsay joins the staff. She becomes fascinated with healing bodies using foods and herbs. For her, healing through nutrition just clicks and she falls in love with it. She begins reading all of the books she can get her hands on.

  6. 2008

    The oak tree

    The shop moves to 1035 East Washington Street. The move brings the shop into a building that has a faux oak tree that extends up through the middle of the store. Edith calls it a tree of life. The employees write their intentions on the walls and cover them in paint. They wish for health and wellness for the whole community as well as prosperity and happiness for the staff. Lindsay begins managing the store full-time while completing a bachelor’s in business administration.

  7. 2018

    In good hands

    Lindsay buys the business, allowing Edith to retire after serving the community for 32 years.

  8. 2026

    Forty years

    Lindsay continues to carve her own path, using health, wellness, prosperity, and happiness as her guiding lights.

    In November, we celebrate our 40th year anniversary!